Your product is something special and you want to show it to the whole world. To market it, you need unique, customised packaging. But how do you choose the right packaging? In this article you will learn what to look out for when buying the right packaging for your company.
Buying packaging: what should you look out for?
There is no one-size-fits-all solution, as every type of packaging has its strengths and weaknesses. Nevertheless, you should ask yourself the following questions in order to choose your product packaging correctly.
1. Is my product fragile and does it need to be protected?
The first task of packaging is to ensure that the goods are delivered without damage.
2. What about the storage of my product?
The product should be packaged in such a way that it takes up as little space as possible during transport or storage in the shop. Packaging with the right dimensions saves time during handling and is a great economic advantage.
3. What about the brand image of your company?
Packaging is the first point of contact between your future customers and your company. So make sure you convey your values to ensure a successful first contact. Also emphasise the benefits of your product to enhance the customer experience.
What type of packaging to buy?
Plastic, glass, cardboard or even aluminium - there are many materials available for packaging. Making the right choice from the outset depends on your budget, but above all on the products you want to pack.
To help you gain clarity, we recommend that you read the following articles in our blog:
This list is not exhaustive and we will update it as we go along.
Buying packaging online or in a shop?
The internet is full of packaging retailers and making the right choice is a headache. In an ideal world, a sales representative would visit you and show you all the packaging from around the world. But that was in the past, because nowadays it is sometimes quicker and easier to find a partner for customised packaging solutions online than in your business area.
A big advantage of working with an online company is that you can, among other things:
- Place orders online at any time
- View and compare prices
- Perform simulations of print jobs or packaging sizes
- View company history and customer reviews
- Request samples of the desired items
- Read interesting blog articles like this one ;)
Note that many physical shops also have an online shop. It's simply called keeping up with the times.
Buy packaging in Berlin and Europe
You, who are reading this article now, may have found us when you typed in "buy packaging online". In fact, our company BFT Verpackungen has been one of the leading packaging companies in Berlin and Europe for many years.
If this is the case, you have probably also taken note of the positive reviews from our customers, which not only concern our products but also our service. Because more than just a small difference in sales price, you should also place your trust in a partner who is responsive, available and committed to your satisfaction.
Your partner for individual packaging solutions